Earned media is a critical aspect of marketing stack and is integral to marketing growth. We are looking for someone who is proficient with both on-
page and off-page optimization, understand the technical aspects of SEO, and driven in managing their team to success. As SEA Earned Media Manager, you will fuel the organic growth of Traveloka and achieve dominance in search results, and be responsible for owning the customer interactions and brand voice across social media platforms.
Key responsibilities :
Grow SEO KPIs including market share, traffic, and transactions by providing directions, strategies, and management of SEO day to day activities, campaigns, and projects
Liaise with product managers to align between the business requirements and SEO strategies to achieve business goals and ensure the SEO executions by the team in content and offline optimization strategies are done smoothly
Social Media and Community
Understand the nuanced differences across all social media channels in terms of content affinity, audience reach and characteristics
Lead the social media strategy and insights for markets
Create an effective content development strategy for social media
Build effective customer engagement and grow community
Effectively coach a large cross-country team to build best-practices for earned media, and provide career development planning and training plans
Establish clear goals, delegate responsibility effectively and create sharp monitoring systems on business and individual performance feedback
Foster a spirit of teamwork and unity among members in line with Traveloka values and maintain transparent and continuous communication with cross-country teams
At least 7 years of strong experience in SEO, social media and community management with proven track record in planning, developing and implementing earned media strategies to drive sustainable organic growth
Solid experience in providing site structure, content management and performance recommendations (including information, navigation, design, conversion, and page load times)
Strong experience in deriving insight from web analytics, SEO tools, and social media analytics tools; HTML understanding will be a plus
Self-driven and possess good analytical and problem-solving skills
Exposure to cross-country team management
Excellent communication skills
We are changing the world, day by day, by making it easier for people to go, stay, work and live anywhere. Imagine a mobile you, in a world where technology helps people reach their unlimited potential.
We are looking for great minds alike to join us on our mission to build a world-class technology company in one of the most exciting part of the world.