Business Function As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions.
As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage.
Our financial solutions are not only the best in the business they were made just right for you. Responsibilities
Develop the paid media strategy forlead generation to achieve revenue and pipeline goals.
Research new technologies and keepthe company at the forefront of digital marketing.
Build a performance multi-channelapproach to achieve client’s business growth and revenue goals.
Launch and optimize performancemarketing campaigns across different platforms and channels (Paid Search,Display, Paid social)
Maintain a data-first approachthrough continual experimentation and optimization to meet and exceed strongcompany goals (a / b testing, etc.)
Gather and analyse appropriateresearch to provide sound and strategic consumer insight driven mediarecommendations together with the Digital Media Manager;
Be proactive, have passion forimproving client’s business;
Build trustworthy relationshipsinternally, with agency partners and appropriately respond to stake holdersneeds.
At least S1 graduate from reputable university.
Good track record.
Abilityto analyse data from search engines, analytics packages, and internal data andmake actionable decisions and recommendation
Abilityto influence and work cross-functionally across multiple internal teams
GoogleCertifications, experience using Adwords, Power Editor. Experience with theDoubleClick suite would be ideal
Makesconvincing presentations, deals with client’s questions, and demonstrates confidencein her / his knowledge;
Eagerto learn and to share knowledge;