Job Summary :
This role is based in Indonesia and responsible for the Indonesia market.
The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits.
Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.
As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content.
Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.
This role is part of the Retention & Lifecycle team and is responsible for utilising technology, data and customer insights to drive customer engagement and retention strategies in Indonesia to deliver against business critical KPIs of acquisition, retention and customer lifetime value for Disney+.
The primary task for this role is to identify key customer groups and individuals in the various stages of the Disney+ journey, validate their needs and recommend, test, analyse and optimize targeted and creative tactics to deepen their engagement with Disney+.
This role will play a critical part in the performance marketing team and utilise deep technical understanding to support the local lifecycle operations, and will provide practical support to production, quality assurance and delivery.
Basic Qualifications :