Get to know our Team :
We’re a lean team of creative and strategic thinkers, in service of shaping the Grab brand into a loveable powerhouse in SE Asia.
We’re guardians of the Grab positioning and voice and are also responsible for campaigns / initiatives that build a consistent yet locally relevant brand regionally.
Get to know the Role :
Responsible for growing consumer and driver love for the Grab brand.
Responsible for increasing brand awareness, consideration, preference / loyalty all with a view to making the Grab business more price inelastic and adding margins to the bottom line through scalable brand marketing programs
Turn Grab’s vision, mission and principles into a brand that consumers and passengers understand and form an emotional attachment with.
The day-to-day activities :
Support and manage the development and planning of the marketing strategy in order to achieve the targets;
Lead and develop both digital online and offline activation marketing strategies;
Manage Grab’s e-communications;
Manage suppliers and ensuring the project delivery is on time and according to budget;
Liaising with a range of stakeholders, sales team, suppliers, customers and vendor partners;
Assist the Regional Head of Marketing in executing the marketing plan according to budget;
Monitor campaigns against KPI’s, and to be fully aware of trends and analytics.
The must haves :
A minimum Bachelor’s Degree in Business Management of Marketing / Entrepreneurship;
At least 2 - 3 years of experience in the relevant field;
Fluency and ability to write in Bahasa Indonesia and English;
A strong knowledge of Marketing practices;
Proficiency in using MS Office tools, such as Word, Power point and Excel;
Good leadership skills;
An excellent administrative skills.
Must be a food lover!