The Digital Marketing Grp Manager is accountable for management of complex / critical / large professional disciplinary areas.
Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function.
Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity.
Generally accountable for delivery of a full range of services to one or more businesses / geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level.
Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning.
Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area.
Manage a workload of multiple projects and support several teams within the digital organization.
Facilitate, promote, support the adoption of test-and-learn culture
Operate as the subject matter expert on web analytics, reporting and web optimization initiatives
Evaluate performance for digital testing initiatives (leveraging and make strategic recommendations on future tests
Support ad hoc reporting as needed, and when necessary perform complex analytic studies that combine multiple tools and data sources and types to extract insights from various campaigns and multivariate tests
Ensure digital data and reporting meet data standards and governance requirements
Maintains a close working relationship across various functional to ensure timely response to business needs and requests.
Evaluate gaps in measurement capabilities
Promote collaboration and manage digital vendors and their respective Citi managers
Ensure accurate documentation of requirements, project plans, and testing artifacts
Using analytical skills and a deep understanding of web analytics tools to provide insights as well as recommendations to enhance use of digital tags and tracking implementation
Provide recommendations to management regarding infrastructure, operating guidelines and procedures, audit and business reporting, and timely issue resolution.
Understand the business process and technology solutions, translate business needs into IT requests and actively engage with IT as the solution gets developed
Keep senior management updated on the initiative status and be able to understand and communicate technical details in business language
Evaluate gaps in capabilities, data or partners required to deliver digital strategies
Engage with business partners from various streams to roadmap the re-engineered process and influence its application
Manage multiple teams of Database staff including budget, planning, and compensation and performance matters
Exercise control over resources, policy formulation and planning
Anticipate, redirect, organize and oversee the development of resources as necessary to meet strategic objectives, special projects and initiatives in their respective specialty areas
Enforce appropriate actions in terms of adhering to corporate and legal security guidelines as it relates to both information and data transfer
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
10+ in a digital analytics positions or online test analysis experience including expertise in web analytics tools and reporting (must have experience with Adobe)
Experience conducting strategic business analysis; aptitude in displaying and communicating technical / analytical information to non-technical constituents
Experience with overall project responsibility for large-scale projects
Prior leadership experience with coaching and leading a team
Demonstrated understanding of tagging processes including marketing / campaign coding, digital marketing, and site performance metrics
Understanding of data challenges : digital data differences, QA, database match, record identifiers / keys, import / export big datasets, file formats, usage rights and compliance
Understanding of databases including some SQL experience
Understanding of measuring and analyzing online marketing campaigns including natural and paid search, email, affiliate, display and social
Exposure to A / B and Multivariate testing methodologies; as well as experience with website optimization tools for testing,.
Experience with SAS and UNIX preferred Experience managing technology vendors and partners
Experience analyzing marketing efforts, supporting financial forecasts and familiarity with credit card
Ability to form partnerships with various stakeholders
Previous role in managing digital marketing campaigns In depth knowledge of integrated marketing and digital disciplines
Bachelor’s / University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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