New Product Launch Lead
Jakarta, Indonesia
1 hari yang lalu

New Product Launch Lead

  • Indonesia - Jakarta
  • New Product Launch Lead to be stationed in Jakarta, Indonesia)

    Division : Pfizer Biopharmaceuticals Group

    Worker Type : Permanent

    Role Summary :

    New Product Launch Lead (NPL Lead) is accountable to set and lead the new launch plan preparation and initiate cross functional coordination, right after the confirmation of the products are processed in regulatory submission up to 6 months of commercial launch.

    The role has all new launch responsibilities across therapeutic areas, including the TAs that have not been settled in the country.

    Primary responsibility is to lead and track the launch progress, lead the process of market preparation including pricing model, KOLs development and distribution readiness, lead hospital listing process prior of launch up to 6 months post launch, and to support Commercial Leads (CLs or CM) to prepare the commercial model of products that are not in the range of existing categories.

    Role Responsibilities :

    1. Strategy

    Build and update cross functional platform to ensure the deliverable of launch excellenceDevelop launch readiness tracker and drive the utilization of tracker to all stakeholdersInitiate and lead the launch preparation coordination and drive functional accountability to meet the agreed timeline and quality of works.

    Develops proper remediation plans for identified risks when applicable with strong agility

    2. Operational and Business Performance

    Makes strategic decisions to prioritize activities should there is any stretch situation through a rigorous coordination with key stakeholdersClose follow up to monitor the implementation of launch plan in each functional team and update the progress in timely manner to the related commercial lead.

    Build the specific launch KPIs of each brand and track the progress persistentlyLead market preparation : supply forecast, pricing, KOLs development, and hospital / institution listing planLead the transition of launch hand-over after 6 months of launch to respective marketerPartner with Commercial, Medical, Regulatory, Corporate Affairs, Finance, GSC and Pricing team to shape the launch plan in the business space

    3. People and Leadership

    Defines and build the right capabilities of launch excellence to align with evolving business strategyUpholds and model Pfizer values including Breakthroughs that change patient lives and our Bold Moves to support a positive working culture and environment

    4. Compliance

    Ensure high standards of Compliance to norms, policies, and procedures

    Minimum Qualifications :

    Proven success in leading launches and well experienced the marketing of various brands or therapeutic areas (min. 5 years of experience)Able to demonstrate strong collaboration with internal team such as Commercial, Regulatory, Medical, Finance, Public Affairs, Supply and above market colleagues as well as external stakeholders to deliver launch excellenceBroad knowledge and experience of the relevant healthcare and pharmaceutical environmentFluent in English written and spoken


    Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

    Marketing and Market Research

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