Job Description : Responsibilities :
Achieves marketing objectives by providing product & segment marketing coverage for the markets assigned to 3M Indonesia’s markets Industrial Business.
Pricing and Merchandising - Standard pricing and maintenance, deviated pricing, bids and quotes, business agreements, merchandising, price optimization and analytics, etc.
Initiates actions to lead programs, beginning to link program steps to business strategies.
Applies analytical skills for analysis and interpretation of trends or data generated by company reporting systems, statistical results, or other information collection systems.
Actively contributes to the development of marketing plans for assigned market / product area, including collection, verification, analysis of data and recommendation on programs.
Suggests program shifts based on marketing plan metrics and comprehensive understanding of customers and marketplace.
Assists in the development and implementation of marketing research projects utilizing advanced quantitative and qualitative methods.
Determines appropriate methodologies to obtain the required information along with associated costs, timing and other factors relevant to completion of the project.
Identifies and recommends market segments and target customers based on the right mix of data and insights.
Uses data to accurately analyze market coverage and track channel performance. Coordinates the implementation and tracking of channel-
specific programs or promotions. Oversees with Interactive marketing team the execution of eCommerce activities, including the development and management of digital assets and on-line promotions.
Analyzes customer database to identity opportunities and communicate them to sales representatives.
Coordinates with internal and external teams the execution of brand and / or product marketing programs or digital programs, including packaging design projects, promotion activities, digital marketing, CRM, pricing programs, and sales / demo materials.
Manages and approves demand planning forecast based on knowledge of customer, marketing programs and marketing trends to ensure highest possible accuracy.
Coordinates new product development and introduction efforts with cross-functional team, following defined new product strategies from leadership.
Partners with R&D / Laboratory and Finance to develop realistic business cases and commercialization plans for new products and line extensions.
Drives consistent use of the New Product Introduction (NPI) process / tools.
Provides price competitive analysis and recommends pricing changes when appropriate. Helps define pricing corridors for products and sizes in alignment with business strategies.
Monitors and manages changes to price corridors, including ad-hoc deviated pricing. Provides guidance to the sales team on effectively communicating the value proposition to support pricing goals.
Represents the company in a manner consistent with 3M's business conduct code and business unit expectations while also promoting the company image.
Bachelor’s or Master’s degree from an accredited university, majoring in engineering, science or management.
Has at least 6 to 8 years of experience in industrial business. Prior experience in B2C marketing.
Auto refinish paints, car detailing, adhesives, tapes, abrasives marketing experience preferred.
Possesses proficiency in the English language
Strong understanding of B2B sector’s end-user marketing principles.
Strategic and strong sense of business acumen.
Strong cross-functional team management, interpersonal, and influencing skills.